We ensure that your communications is strategic and consistent with your organization’s mission and objectives. A well-thought and planned communications function contributes to enhancing the organization’s positioning and competitiveness. It helps your organization effectively communicate and influence audiences. Communication strategies, plans and materials are ingredients for a strong and strategic communications. We are here to help you determine your communications goals and align them to your core organizational objectives and reach your full potential.
Communications Strategy
We develop a tailored communications strategy based on results of a communications audit that we conduct to examine your current and past communications effort. The strategy determines your communications goals, categorizes your audiences and defines messages and tools that are the most appropriate. To reach that level, we use different proven methods such as surveys, observation, interviews, discussions, brainstorming etc. We also ensure that the end-users have their say in the whole process to encourage ownership and successful implementation. We cater for both internal and external audience and we make it engaging, measurable and dynamic. We ensure that the strategy contributes to achieving your organization’s objectives and serves as a guideline for any communications related initiative.
Communications Plan
At your request, once your communications strategy is completed, we help you develop a practical and ad-hoc communications plan. This is a more focused and brief plan that guides communications actions for a particular project, program or initiative for a defined period. We ensure that the implementing key personnel are actively involved in the inception and development of the plan. Other factors, such as target audience, messages, tools, financial resources, timelines, etc. are also taken into account. Our team also offers to support the monitoring and evaluation of its implementation.
Communications Tools
In line with the communications strategy or plan, we produce information, education and communications (IEC) materials that are specific to each audience determined during the segmentation phase. Tools that we offer include promotional and corporate materials such as annual reports, newsletters, brochures, posters, radio spots, articles, briefing notes, drama, documentaries, web/blog content and any other marketing material.
Each tool is expected to carry a particular message to a particular audience. That is why we put our creativity and expertise at work while developing any of these materials. We do not leave any stone unturned. Factors like content, design, format, size, style, tone, language, timing, etc. are equally important and we ensure that the client is well advised and fully involved.
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"If people had the right skills and intention to communicate well, there would be no conflict. The better we are at communicating , the better our lives will be."