Public Relations

Reputation

We help you build and maintain mutually beneficial relationships with your public. Establishing such relationships requires a strategic and consistent effort aimed at building trust and credibility of your brand. It requires proper dissemination of reliable information about your mission, vision, values, work and impact. Why should people trust you? Why should they enter in partnership with you? It certainly has to do with your public image and reputation. Having Praudience on your side will help you put a strategy in place and preempt such questions.

Media Relations

Indeed, we have the capacity to promote your reputation through owned and earned media. We do not use advertisement, we do not pay journalists to write or talk about you. We do it differently: we know that there is an awesome story behind your brand. We help you identify it, pitch it and then let a third-party run it. It is more credible and cost effective than traditional advertising. The third party is the media which is continuously in search of original and inspiring stories. We have built a strong relationship with media outlets in Rwanda and East Africa. We understand and complement each other.

 

Brand Awareness

By doing so, we help you raise your brand’s awareness and manage your reputation as you get to control your narrative. You are not defined by media or competitors. With us, you kill two birds with one stone: you get to tell your story and earn a well deserved editorial exposure.

We follow a clear path, though. Our first step is always to understand your brand and where you want to take it. We make sure that we are on the same page so that we faithfully translate your vision and goals into action. We want you to look great. We are your cheerleaders.

To build that momentum and keep you on top, we perform a number of duties, including:

  • Anticipating, analyzing, and interpreting the perception and attitudes of the public towards your brand and drafting strategies which use free or earned media to influence and handle potential crises
  • Writing and distributing press releases.
  • Writing articles/pitches and get them placed
  • Writing/developing speeches , talking points, briefing notes and media kits
  • Planning and executing special events designed for public outreach and media relations (launches, field visits, press conferences, open days, exhibitions, etc.)
  • Writing content for the web/blog
  • Ensuring the social media presence of the brand and responding to public reviews, enquiries on social media, websites, etc.
  • Promoting partnership building and investors’ relations

When you appoint us as your PR agent, we help you effectively engage with stakeholders, build and maintain meaningful relationships with the public, demonstrate the success of your work and ensure that people understand what you do and how you do it. We advise you on how to overcome public relations challenges and turn them into opportunities for further engagement, trust building and growth.

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"If I was down to my last dollar, I will spend it on public relations."

"The public is the only critic whose opinion is worth anything at all."